Blue Diamond Hotels and Resorts has added a new hotel in Cuba to its portfolio with the scheduled launch of the Memories Varadero Beach Resort this May. The luxury four-star resort will open its doors to tourists taking Cuba holidays on 1st May, 2012 after the property was refurbished and rebranded.

Formerly known as the Sirenis La Salina, the property has 1,035 rooms and suites and it is situated on one of the most beautiful beaches in Varadero, Cuba. Memories Varadero Beach Resort offers plenty of activities for the younger guests to enjoy throughout their holidays to Cuba including a Kids Club and Baby Club, two children’s swimming pools and daily entertainment.

Facilities and activities at the all inclusive hotel include three tennis courts, a spa and salon, a disco, Jacuzzi, two adults swimming pools, fitness centre, multi-sport court, beach volleyball, and watersports such as windsurfing, pedal-boating, snorkelling, scuba diving, and catamaran cruises.

Guests can upgrade to Diamond Club, which offers a personalised check-in/check-out service, including early check-in and late check-out; private access to the Diamond VIP Lounge; an exclusive beach area with beach butler service; and a dedicated concierge service.

The hotel boasts eight gourmet restaurants with a wide range of international cuisine such as Italian, Creole, Mexican, and Japanese, and there are eight bars and lounges where visitors can enjoy a refreshing cocktail or fruit juice.

Varadero Beach is situated in the province of Matanzas on the Hicacos Peninsula on the north coast of the Caribbean island of Cuba. The region is one of the most popular destinations for holidays in Cuba with more than 20km of pristine white sand beaches and several luxury beachfront Cuba hotels.

The area features beautiful natural landscapes include the Bellamar Caves and idyllic virgin cays and during holidays in Varadero, travellers can go scuba diving and snorkelling in the turquoise crystal-clear water; sailing and deep sea fishing; play golf against the backdrop of the sparkling ocean; and take excursions to explore Cardenas City.

The beach resort is a great place for a family holiday in Cuba with an array of museums, white sand beaches, and parks and fun attractions including the Delfinario, a natural pool for dolphins.

Blue Diamond Hotels and Resorts operates several all inclusive resorts across the Caribbean and Latin America under “Memories Beach Resorts” and “Royalton Luxury Resorts” brands.